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In addition, during the COVID-19 time when businesses were facing hard challenges, the power of technology has become more prominent. Though people were unable to go outside, marketplace apps make it possible for people to get their necessary items while being at home. Thus, Marketplace has become a win-to-win solution for both the buyers and sellers. A recent study shows that eCommerce represents almost 10% of U.S. retail sales and it is expected to grow by nearly 15% each year. It is because now every business owner no matter whether they own small or large have felt the importance of making a strong digital presence and hiring E-Commerce Developers in the USA so that they make their business presence according to the customers’ choice.
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Combination of both Physical & Online Marketplace Model:
As COVID-19 regulations are now easing, there is again an urge for people to visit the stores physically. So, unlike 2021, this recent year is expected to show more physical stores along with the online store that can engage maximum customers and can improve customer engagement services. It is because now there is a growing trend for people to choose any product online but ultimately purchases it from the physical store. -
Mobile Checkout:
There is no denying fact that the mobile payment method has become more popular as it is more flexible and reliable. So, this is one of the growing Marketplace Trends for the retail store to catch on to the new safe transaction method in their physical store. -
ROPO Model:
ROPO stands for Research Online, Purchase Offline. This is a new emerging model of business. More than 80% of mobile users have now searched for local businesses in recent times. This model allows both sellers and marketers to combine mobile devices with various media such as payment gateways, social media, location tracking, inventory, POS system and many more along with the flexibility of in-store visits and purchases.
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Augmented Reality :
It is expected that augmented reality is going to be a huge thing for businesses worldwide. The main reason is that it allows the customers to visualize their expected products straight from their phones. It allows the customers to have a better understanding of their products which leads to more satisfaction for the consumers. It reduces the return rate of the products which is the biggest challenge of online shopping. -
Voice Search:
Voice search has now replaced traditional SEO to some extent. It is expected that voice search technology will be going to change the concept of the search engine landscape in the upcoming few years. Voice search facility has made it possible for users to find their products easily and quickly. This is an ultimate joy as compared to having a hassle with typing a query in the search bar on a screen especially when you are outdoor.
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Mobile Shopping:
In recent years especially with the outbreak of the COVID-19 pandemic, there is a growing demand for people to use Smartphones to meet their requirements. So, business owners have not missed this opportunity to grow their business by offering the customers stunning Mobile Apps with an excellent user interface. According to the current data, this marketplace trend is not going to be fed up in recent years and will surely dominate the year 2022. -
Vertical Marketplace:
Another noticeable marketplace of 2022 is a steady turn towards vertical eCommerce platforms. A vertical marketplace is a platform that offers a great variety of products in a single store. Thus it can meet the most diverse customer's needs and demands. In addition, a vertical marketplace has also proved to be great for the customers as it can satisfy their unique needs and requirements in a single platform. -
Artificial Intelligence:
There is a growing demand for business owners to opt for artificial intelligence to channel their workflow in the mainstream. For example, chatbots are highly-demanded AI in the eCommerce domain that allows the marketplace to satisfy the customers in the most convenient way. It is because sophisticated chatbots are capable enough of creating more relevant conversations and replies. But make sure you hire the best
Web Portal Development Company or Progressive Web Application Company to offer your customers a seamless Artificial Intelligence solution.
- The Final Thought:
So, there is no denying fact that Top Marketplace has not only changed the world of commerce, but also the effects the life of the people in the most effective ways. It is because it makes human life more flexible with the help of their exclusive features and functionalities that allow businesses to grow more efficiently even in some diverse situations. In addition, the changing trends of business offer broad packages for businesses and push their ability to a new height. Indeed, the new marketplace development trends generate great opportunities for businesses to build a broader base of clients and scopes. In addition, it helps the businesses to enrich their brand awarenesses that allows them to promote their products or services in the most effective ways. Most importantly, the marketplace benefits everyone and every business in different ways. In addition, the latest trends offer ultimate benefits for both the customers and sellers as it satisfies the customers’ needs and at the same time they are more likely to make a repeat purchase that makes the business profitable.
