It all started with the need for a smarter service marketplace.
Most service platforms follow a simple structure: a professional signs up, picks a category (plumber, electrician, cleaner), and waits for bookings. But what if someone offers multiple services?
On most platforms, they would need separate accounts, making it inconvenient and limiting their reach.This was the core problem Helpii.se aimed to solve. Unlike other service marketplaces, Helpii allows professionals to list multiple skills under one profile, making it easier for them to get hired.
But an innovative idea alone doesn’t guarantee success. The Helpii team needed a high-performance, scalable, and SEO-optimized marketplace to make this work. They partnered with Raindrops Infotech, a web development company specializing in service platforms. In just six months, Raindrops Infotech built Helpii from scratch—integrating advanced search filters, a seamless user experience, and a tech stack optimized for speed and SEO.
This is the story of how Helpii went from concept to a growing platform with over 1,000 service providers.
The Vision: A More Flexible Service Marketplace
Years back, a Sweden-based entrepreneur approached Raindrops Infotech with a clear vision:
“We want a service marketplace like Urban Company, but more flexible for service providers.” Existing platforms forced professionals into rigid categories, limiting them to just one skill per profile. Helpii aimed to change that with:
Multi-service provider profiles – One account, multiple skills, no need for duplicate sign-ups.
Location-based search – Users could instantly find professionals nearby.
Advanced filtering – Making it easier to sort professionals by service, ratings, and location.
SEO-friendly – Ensuring the platform ranked well on Google for better visibility.
The concept was clear, but bringing it to life had several technical challenges.
The Challenges: Turning an Idea into Reality
1. Upgrading from React.js to Next.js for SEO & Performance
Initially, Helpii’s frontend was built using React.js. While React is great for user experience, it has a major SEO problem:
Search engines struggle to index React-based pages.
Content loads dynamically, making it harder for Google to crawl.
The “View Source” option doesn’t show actual content, hurting discoverability.
Solution? Upgradation to Next.js
Raindrops Infotech rebuilt the frontend using Next.js, which:
Uses server-side rendering, making the platform SEO-friendly.
Loads pages faster, improving user experience & Google rankings.
Boosts organic traffic, helping Helpii attract more customers.
This transition took six months, requiring a complete frontend change while keeping the backend intact.
2. Creating a Powerful Search & Filtering System
For a service marketplace, an advanced search and filtering system is must and non-negotiable. Users need to:
Search for professionalsSearch for professionals based on skills, location, and ratings.
Get quick, accurate results —without scrolling endlessly.
Find trusted, high-rated professionals near them.
Solution? A Custom-Built Filtering System.
Raindrops Infotech developed a robust filtering system that allows users to:
Search by service type (Plumber, Carpenter, Cleaner, etc.).
Filter results by city, ratings, user reviews etc.
View professional profiles, skills, and pricing in seconds.
This made Helpii super user-friendly, helping customers find the right professionals without much issue.
Raindrops Infotech rebuilt the frontend using Next.js, which:
Uses server-side rendering, making the platform SEO-friendly.
Loads pages faster, improving user experience & Google rankings.
Boosts organic traffic, helping Helpii attract more customers.
This transition took six months, requiring a complete frontend change while keeping the backend intact.
3. Improving User Experience & Onboarding
A service platform must be easy to use. Complicated registrations or slow navigation can drive users away.
Solution? A Smooth, Mobile-Friendly UI.
Raindrops Infotech focused on three key UX improvements:
One-Click Registration: Users can sign up in minutes and start listing services.
Simple, Intuitive Design: Clean UI ensures a smooth experience.
Mobile Optimization: The platform works flawlessly on mobile & desktop.
By making Helpii fast, user-friendly, and lightweight, the team ensured high engagement and retention rates.
Key Features of Helpii
Helpii isn’t just another service marketplace. It’s built with smart, user-friendly features that set it apart.
Multi-Service Provider Profiles – One profile, multiple services. No need to create separate accounts!
Location-Based Search – Users can find nearby professionals instantly.
Advanced Filters – Search by service, city, ratings, and availability.
Fast & SEO-Friendly – Thanks to Next.js, the platform loads fast and ranks well.
Easy Onboarding – Quick registration for both users and service providers.
The Impact: A Marketplace with 1000+ Users
After six months of rigorous development and optimization, Helpii.se launched successfully.
The results?
1000+ registered service providers and growing.
Better Google rankings after the Next.js migration.
Higher user engagement thanks to a smooth UI & advanced filters.
The combination of Next.js, Laravel, and a custom-built filtering system made Helpii a powerful and scalable service platform. For service providers in Sweden, Helpii is now the go-to platform for gaining visibility, attracting clients, and growing their business.
Why Raindrops Infotech is the Best Choice for Your Service Marketplace?
Raindrops Infotech didn’t just build Helpii, they transformed an idea into a high-performance, scalable, and SEO-optimized platform. With years of experience in building on-demand service marketplaces, they deliver:
Expertise in Laravel, Next.js, React.js & More
Proven Success in Marketplace Development
Deep Understanding of SEO & Performance Optimization
End-to-End Development Support
Whether you want to build an Urban Company alternative or a unique service marketplace, Raindrops Infotech can make it happen!
Final Thoughts
Helpii isn’t just a successful project, it’s proof that innovation + the right execution = a game-changing platform. With a unique multi-service model, a high-performance tech stack, and a user-friendly experience, Helpii has set a new standard for service marketplaces. And behind this success story? Raindrops Infotech. So why wait? Schedule your free consultation with us and let your ideas to life.
FAQS
1. How does a service marketplace like Helpii.se work?
A service marketplace connects customers with professionals offering services like plumbing, cleaning, and electrical work. Helpii.se stands out by allowing service providers to list multiple skills under one profile, making it easier to get hired without creating multiple accounts.
2. Why is Next.js better than React.js for a service marketplace?
Next.js improves SEO and performance by enabling server-side rendering (SSR), which helps search engines index content better, making the platform rank higher on Google. It also loads pages faster, enhancing the user experience and increasing engagement.
3. What are the must-have features of a high-ranking service marketplace?
Multi-service provider profiles (allowing professionals to list multiple skills)
Location-based search (to help users find services nearby)
Advanced filtering options (by service type, ratings, and reviews)
SEO-friendly architecture (like Next.js for better discoverability)
Fast & mobile-friendly UI (to improve engagement and retention)
4. How can a service marketplace attract more users and service providers?
Implementing strong SEO strategies (targeting high-intent keywords)
Using a fast, mobile-friendly design for better user experience
Offering easy onboarding for both customers and service providers
Providing verified reviews and ratings to build trust
Leveraging digital marketing (Google Ads, social media, and partnerships)
5. What are the biggest challenges in building a service marketplace, and how can they be solved?
SEO & discoverability issues → Solution: Use Next.js for better indexing.
Low user engagement → Solution: Improve UI, filtering, and mobile experience.
Trust & credibility concerns → Solution: Implement ratings, reviews, and verified profiles.
Scalability issues → Solution: Use a robust tech stack (Laravel, Next.js, React.js).