How to Fix It?

1. 

   Write down your website’s primary goal in one sentence. Example: “My site’s job is to get leads for my freelance design business.”

2. 

   Make that goal obvious on the homepage. Ask a friend to open the site for 5 seconds and tell you what it’s about. If they can’t guess the goal, fix it.

3. 

   Design every section with that goal in mind.

4. • 

     If it leads: prominent form or booking button.

   • 

     If it’s sales: clean product display + Buy Now.

   • 

     If it’s brand awareness: great visuals + credibility + contact.

Don’t launch until your site has one clear job, and it does that job well.

How to Fix It?

1. 

   Use Responsive Design: This means your layout adapts to all screen sizes automatically. Most modern CMS tools (like WordPress, Webflow, or Shopify) support this — but you have to test.

2. 

   Test on real devices, not just your desktop browser: Open your site on different phones: iPhone, Android, tablet. See what breaks.

3. 

   Run it through Mobile-Friendly Test: Open your site on different phones: iPhone, Android, tablet. See what breaks.

4. 

   Avoid these mobile-killers:

5. • 

     Pop Ups that cover the screen

   • 

     Tiny buttons or unreadable text

   • 

     Slow loading pages due to heavy images

1: Know what people are searching for

Start with keyword research. You’re not guessing here — you’re finding out the exact words people type into Google when they’re trying to find what you sell or do.

Use free tools like:

• 

  Google Keyword Planner

• 

  Ubersuggest

• 

  AnswerThePublic

Look for:

• 

  Real questions (like “how to launch a new business website”)

• 

  Phrases your audience would naturally say

• 

  Keywords with decent traffic but low competition

This helps you target what real people actually want, not just what sounds good.

2: Use your keywords smartly

Now that you have your keywords, don’t just stuff them everywhere. Use them where it actually matters:

• 

  In your page titles

• 

  In your headings (H1, H2, etc.)

• 

  Naturally in your content

• 

  In your URLs

• 

  Inside your image alt text

3: Don’t forget the technical stuff

• 

  Use clean, short URLs: example.com/seo-tips not example.com/page?id=123

• 

  Write compelling meta titles (under 60 characters)

• 

  Write meta descriptions (under 160 characters) that make people click

• 

  Use heading tags properly (H1 for main title, H2 for sections)

• 

  Create a sitemap and submit it through Google Search Console (It tells you how Google sees your site and what keywords people are using to find you (or not find you yet).

• 

  Make sure your site is HTTPS secure, mobile-friendly, and fast

1. Decide on One Clear Action

Before anything else, get brutally clear about what you want your visitor to do. Do you want them to:

• 

  Call you?

• 

  Fill out a contact form?

• 

  Buy a product?

• 

  Book a service?

• 

  Download a brochure or PDF?

Pick one. Because if you’re asking them to do all five, they’ll do none. Your page should have a single focus — and that starts with a single CTA.

2. Place the CTA Where It Actually Gets Seen

Too many websites hide their main CTA in the footer or tuck it away in a corner. Bad move.

You need to place your CTA in spots where users naturally pause or take decisions:

• 

  At the very top (header or hero section)

• 

  After major sections of content

• 

  Right before a user would bounce (bottom of the page)

Pick one. Because if you’re asking them to do all five, they’ll do none. Your page should have a single focus — and that starts with a single CTA.

3. Make It Visually Stand Out

If your CTA button looks like every other part of the site: same font, same color, same size, it’s going to get ignored.

Instead, use:

• 

  A contrast color for buttons (one that pops from the background).

• 

  Short, punchy, action-oriented text like “Book My Free Demo,” “Get Quote,” or “Download Now”.

• 

  Enough spacing around the CTA so it doesn’t feel crammed or hidden.

Also, ditch the word “Submit.” It’s vague, robotic, and doesn’t tell anyone what they’re actually doing.

4. One Page, One CTA

This is where most websites go wrong. They stack buttons like “Buy Now,” “Subscribe,” “Read Blog,” “Join Webinar” — all on the same page. And guess what happens? The visitor does none of it.

Every page on your site should have one goal, one message, one action. You’ll get better results by guiding them clearly than by overwhelming them with choices.

Testing.

And not just glancing over it. We’re talking real, focused pre-launch testing, the kind that saves your reputation before a customer finds what you missed.

Because what seems “fine” to you might be full of silent problems like broken links, buttons that don’t work, or forms that never reach your inbox.

Before you launch, run a Pre-Launch QA Checklist — not just to tick boxes, but to genuinely experience your site like a first-time visitor would.

Here’s what to check:

• 

  Test Every Link and Button: Click on everything, literally. Internal links, external links, menu items, buttons, footer navigation. They should all take the user exactly where they’re supposed to go.

• 

  Check All Forms: Submit every form on your site. Make sure the data actually arrives in your inbox, and test for mobile usability. A non-working form = lost leads.

• 

  Load Speed Matters: Use tools like Google PageSpeed Insights or GTmetrix. If your site takes longer than 3 seconds to load, that’s a problem — especially on mobile. Compress images, eliminate unnecessary scripts, and optimize your server.

• 

  Mobile and Cross-Browser Testing: Just because your site looks perfect on Chrome doesn’t mean it’ll behave the same on Safari, Firefox, or mobile browsers. Test it across multiple devices and screen sizes.

• 

  Look for Placeholder Content: Leftover “Lorem Ipsum,” broken images, or unfinished sections instantly damage trust. Triple-check every page for anything that feels incomplete.

• 

  Fix 404 Errors: Set up proper redirects for old or broken links. A single “Page Not Found” error can kill trust fast. Use a custom 404 page if needed — but better yet, avoid them entirely.

• 

  Secure It with SSL: Make sure your site has an active SSL certificate (HTTPS). A “Not Secure” warning in the browser is the fastest way to scare visitors off — especially if you collect any data.

• 

  Get Real Feedback: Before launch, ask 3–5 people (who weren’t involved in the build) to navigate your site. Watch where they get stuck, confused, or click the wrong thing. If they’re lost, your users will be too.